What is a Growth Agency? A Complete Guide

An agency or marketing company that helps enterprises design, strategise, and conduct various experiments to improve their traffic, sales, customer retention, and other marketing metrics like followers, ROI, etc., is known as a growth agency. A digital growth agency will implement content marketing, growth hacking, and different strategies to help the latest technologies and tools enhance your company’s products or services.

These days, customers don’t want you to hammer them with meaningless ads and posts. Instead, they fall for offerings that can add value to their business through inbound marketing strategies that prioritise content marketing and customer service. By keeping these things in mind, a marketing agency will provide the following services to you:

Includes Closed-loop Marketing Strategies

The inclusion of closed-loop growth marketing strategies will strengthen the communication between your sales and marketing team and help them realise their strengths and weaknesses.

These strategies are centred around insights and information collected by the team members that handle your inbound sales. The growth agency will determine which sources are reliable for data collection or lead generation and use them to redefine the marketing strategy for your business.

Content Optimization

A digital growth agency will align your marketing strategies around customer retention and growth. However, it will also work to find new business opportunities and communication platforms to connect easily with your customers.

This cannot be done without optimising the content you provide to your existing customers and prospects. High-quality infographics with carefully curated content will deliver more impact and results for your business in a relatively short time. On the other hand, case studies and social media posts will improve your brand’s online presence and visibility.

A marketing agency focused on growth can determine the types of content that work for your business and optimise them to generate surplus leads for your company.

Influences Departments to Act Responsibly.

A growth agency is generally focused on running promotional and lead generation campaigns for your business. However, it also enhances collaboration, cooperation, and communication between the various teams and departments in your organisation.

Developing a centred mindset towards growth marketing will influence your team members and departments to act more responsibly. As a result, it will directly contribute towards making your business more efficient and streamlined.

Is it Necessary to Hire a Growth Marketing Agency?

It is necessary to hire a growth marketing agency as it influences these aspects of your business:

Technology

Technology can be the most neglected aspect of your business, and without technology, it is impossible to scale and grow your company. A digital marketing agency recognises this and implements the latest technological innovations to automate your business. Applications for business intelligence such as Power BI enable users to analyze their data to keep their business productive. They also provide the tools required for more strategic analysis of ways that you can organize the data stream, enhance access to data and gain more insightful insight in this regard. Since businesses and organizations have started using this Power BI tool, they have hired experts who specialize in it or possess an official Power BI Certification. A marketing agency may use the following applications to update and redefine your customer management process:

• SAP, Zoho, and other sales and customer relationship management (CRM) applications

• Pardot, Markedo, and other business analytics and automation software that is essential for marketing purposes

• Customer service and data-keeping applications like Oracle, SAP, etc

• Bookkeeping and billing automation software like Xero for streamlining accounting and financial records of your business

Requirement of Extensive Hiring & Dedication

If you are an owner or CEO of a company, you might think, why not focus on creating a growth team in your organisation rather than hiring a marketing team.

While this might sound rational, you will have to dedicate a lot of time to hiring professionals that are well-trained and experienced in implementing growth management and marketing strategies.

If your business is established, you will have to focus on other aspects like the quality of the products, after-sales services, etc., that would help you remain a step ahead of your competitors. However, if you are a budding entrepreneur, then much time will be dedicated to product or service development. In both these scenarios, you might not have sufficient time to focus on marketing. As a result, it would be better to outsource marketing services from a marketing agency that can handle it well.

Visualising Bigger Picture

With so many processes and business aspects to handle, you might not visualise a bigger picture for your organisation. Don’t worry, as a growth agency comprises members who are specialised growth marketers. They are trained to visualise a larger perspective for your business and use data-driven marketing strategies to help your business scale faster.

Instead of focussing on only SEO, inbound leads, or digital marketing, they develop a series of growth plans with the help of the following services:

• Enablement of sales
• Inbound marketing
• Growth Hacking
• Content Marketing and Optimization
• Infrastructural implementations in the sales process
• Website Development and much more

Due to all these reasons, you should hire a marketing agency that can create a framework that will enable your company to grow without any breaks. Amura is a leading growth agency that can take care of all your marketing needs. To know more about our growth marketing plans, connect with us today!